CRM Marketing Executive

We’re looking for a CRM Marketing Executive to help shape the future of customer marketing at Gear4music! This is an exciting opportunity to play a key role in developing our CRM strategy, delivering engaging campaigns and customer journeys that drive retention, loyalty, and lifetime value. 

What you’ll be doing

Execution of CRM campaigns across email, with scope for expansion into new channels as our capabilities grow.
Collaborating with internal stakeholders to develop the email campaign calendar, ensuring commercial objectives are supported.
Supporting the development and optimisation of the customer lifecycle, from onboarding to retention.
Developing increasingly personalised CRM experiences through customer segmentation, behavioural data and automation to drive lifetime value.
Driving experimentation roadmap through A/B testing, analysis and ideation for continued improvement.
Championing adoption of AI and automation into CRM workflows to improve efficiency and output quality.
Monitoring CRM channel performance, deliverability and data quality, proactively identifying risks and opportunities.
Maintaining GDPR compliance across CRM activity.